An Extra B in NBIC in the New Year

Since launching this site in  May of 2005, I've written about the NBIC categories of nano-, bio-, info- and cognitive sciences, but among the most disruptive innovations in healthcare are the business models: healthcare consumerism, practice economics, e-commerce, emarketing and insurance. While new science and technology is an important part of the story, the practical consequences of economics, demographic, culture and expectations is, too. I won't add another B into NBIC, but we should take care to notice the business side of the changes taking place in the field.  --Jack Powers