Demos always sell. For doctors, patients and prospective patients, slp3D broadcasts live television over the Internet from real operating rooms, complete with the play-by-play, color commentary and computer graphics ... just like a ball game.
The screen shot at left is from the Brigham and Women's Hospital's Minimally Invasive Knee Replacement Surgery show that was broadcast on May 20, 2005 starring Doctors Thomas Thornhill and Wolfgang Fitz. (Click "VIEW WEBCAST" from the operation web page to see a recording of the show. The operating room sequence starts at about 12:30 into the program.) No doubt it's a very useful way to disseminate information to doctors and staff. Viewers can email questions during the procedures, and medical professionals get Continuing Medical Education (CME) credits from the Harvard Medical School.
The program is also a pitch for surgery. The web page has links to "Make and Appointment" or "Refer a Patient" and includes some sell-copy about the hospital. Slip3D highlights the ROI for hospitals broadcasting surgeries:
- An average of 10-20 surgical cases booked within 3 weeks of a live event
- As much as 8-fold increases in patient volume for targeted service lines
- Up to $900K in gross revenue for Client Hospitals
- Registered Professional audiences averaging between 1,500 and 2,200 for CME and clinical forums
- Audiences from all 50 states as well as South/Central America, Asia Pacific and Europe
- As much as a 70% improvement in client website performance
- As many as 58% of Client website visitors staying 30 minutes-plus
In a competitive medical environment, an 8-fold increase in patient volume and almost $1 million in gross revenue are good things for a hospital. For someone who needs important surgery, being able to watch a typical procedure live and hear an informed description can de-mystify a scary medical event. And for doctors around the world, viewing the best practices of leading U.S. hospitals disseminates information they might not be able to get otherwise.
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