At the Total Retail Experience (TREX) show in New York last month, I shot some clips of "floor TV", interactive video projected onto the floor that interacts with the people walking over it. About half the exhibits at the retail show employed some sort of shelf TV, digital signage or point-of-purchase television. The other half were mannequins, vinyl signs, hanging systems and corrugated displays.
This example of video as an architectural element transcends the advertising messages. The software called GroundFX is designed by Sunnyvale, CA-based Gesturetek. (Forgive the focus; I shot these with a Panasonic D-SNAP.)
The line between consumer and professional electronics continues to blur. Pacific Digital makes a line of LCD still picture frames that display slideshows of JPEGs from digital photographers. The company also packages frames along with retail content management software for digital signage applications. The signage models can be fed by USB, SD cards and WiFi links and the latest frames can autodownload fresh sign copy from a web address. 
